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Title details for Using Web Analytics in the Library by Kate Marek - Available

Using Web Analytics in the Library

by Kate Marek
ebook
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Libraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. In order to guide purchases and appropriately distribute services and staff time, it's essential that libraries and librarians accurately track the usage of their websites and online resources. In this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively. Topics include: * An overview of web analytics tools * Understanding data collection mechanisms * Installing and configuring Google Analytics * Effective reporting and analysis * Case studies of libraries using web analytics
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Publisher: ALA Editions

OverDrive Read

  • ISBN: 9780838992364
  • Release date: December 20, 2011

PDF ebook

  • ISBN: 9780838992364
  • File size: 7802 KB
  • Release date: December 20, 2011

Formats

OverDrive Read
PDF ebook

subjects

Language Arts Nonfiction

Languages

English

Libraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. In order to guide purchases and appropriately distribute services and staff time, it's essential that libraries and librarians accurately track the usage of their websites and online resources. In this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively. Topics include: * An overview of web analytics tools * Understanding data collection mechanisms * Installing and configuring Google Analytics * Effective reporting and analysis * Case studies of libraries using web analytics
Expand title description text
Language Arts Nonfiction