Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.
Advanced
Title details for Strategic Planning for Social Media in Libraries by Sarah K. Steiner - Available

Strategic Planning for Social Media in Libraries

by Sarah K. Steiner
Ellyssa Kroski
ebook
Read a sample Read a sample

This practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan. You'll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing. You get all the key elements to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, and create a mission and vision plan for using social media.

Expand title description text
Publisher: ALA Editions

Kindle Book

  • Release date: August 29, 2013

OverDrive Read

  • ISBN: 9781555708337
  • Release date: August 29, 2013

EPUB ebook

  • ISBN: 9781555708337
  • File size: 762 KB
  • Release date: August 29, 2013

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Language Arts Nonfiction

Languages

English

This practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan. You'll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing. You get all the key elements to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, and create a mission and vision plan for using social media.

Expand title description text
Language Arts Nonfiction