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Title details for Successful Social Networking in Public Libraries by Walt Crawford - Available

Successful Social Networking in Public Libraries

by Walt Crawford
ebook
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Most commentaries to date on library use of social networks such as Facebook and Twitter have focused on a handful of well-funded public libraries with high-profile employees. Now Crawford's Successful Social Networking in Public Libraries fills in the rest of the picture, offering for the first time an in-depth look at how a large variety of public libraries are using social networks. Examining nearly 6,000 libraries across the US, Crawford:

  • Analyzes social network usage by libraries of many different sizes and funding levels, showing how many of them are active and effective in quite different ways
  • Offers many examples that will help other libraries establish or refine their own social networking activities
  • Lays out several key questions that libraries should ask themselves, such as "Who do we want to reach?" and "What's the best way to interact with communities?"
  • Gives libraries guidelines for setting social networking goals and conducting ongoing evaluation
  • Includes illuminating comments from numerous librarians on the front lines of communication

    Based on broad research, Crawford draws a vivid portrait that shows how a wide range of public libraries is conducting digital outreach and marketing through social networking.

    • Expand title description text
    Publisher: American Library Association

    OverDrive Read

    • ISBN: 9780838996119
    • Release date: June 16, 2014

    PDF ebook

    • ISBN: 9780838996119
    • File size: 3765 KB
    • Release date: June 16, 2014

    Formats

    OverDrive Read
    PDF ebook

    subjects

    Language Arts Nonfiction

    Languages

    English

    Most commentaries to date on library use of social networks such as Facebook and Twitter have focused on a handful of well-funded public libraries with high-profile employees. Now Crawford's Successful Social Networking in Public Libraries fills in the rest of the picture, offering for the first time an in-depth look at how a large variety of public libraries are using social networks. Examining nearly 6,000 libraries across the US, Crawford:

  • Analyzes social network usage by libraries of many different sizes and funding levels, showing how many of them are active and effective in quite different ways
  • Offers many examples that will help other libraries establish or refine their own social networking activities
  • Lays out several key questions that libraries should ask themselves, such as "Who do we want to reach?" and "What's the best way to interact with communities?"
  • Gives libraries guidelines for setting social networking goals and conducting ongoing evaluation
  • Includes illuminating comments from numerous librarians on the front lines of communication

    Based on broad research, Crawford draws a vivid portrait that shows how a wide range of public libraries is conducting digital outreach and marketing through social networking.

    • Expand title description text
    Language Arts Nonfiction